If Tootsie Roll and I follow the research we did, our first product description holds appeal for the product's target audience and implies the product's benefits. I also feel like we are writing for our users...most humans who dress their dogs in any kind of clothes have a pretty whimsical sense of humor...
So, here goes...one of our upcoming products and its description. Let us know what you think! Another one is on its way for tomorrow!
-What a big hood you have!
The better to protect you from the rain and cold.
-What a large belt you have!
The better to keep you snug, dry, and warm.
-What a soft lining you have!
The better to keep you comfy on rainy or cold walks.
-What a colorful exterior you have!
The better to create a cuter continent one canine at a time.
fyi...our plan will be to use the colder descriptive words for the fleece version and the rainy words for the raincoat version....