I see no difference between the two!! As a pug, first and foremost, my mission is to get food! My vision is on the food! What else is there? As a pug fashionista my mission and my vision are to look good!! Done deal, right? Nope, not when writing your business plan. On page 5 of 31 I was supposed to write a general company description, which in part includes a mission and vision statement. Well, neither of my personal mission or vision statements work...can you believe that?! Well, after some dedicated research I turned my sights on one of the best known companies by humans, not by pugs, Coca Cola. Check out their company information link on mission and vision statements and "Enjoy a Pug in clothes and a Smile!"